Build A Social Impact Strategy to Attract and Retain Talent
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July 29, 2023
In less than five years, millennial workers are primed to make up 75% of the American workforce. 94% of those millennials want to use their skills to benefit a cause, and 57% wish there were more company-wide service days. With a majority of the workforce focused on social change and community responsibility, brands that want to thrive today and in the future need to view corporate responsibility strategy and company culture as essential parts of their job-marketing process. These are vital to enticing a younger generation that wants to do work that does social good. Not only can a focus on doing good attract potential hires, but it can also help your company retain current employees and build a strong brand reputation that pulls in new clients. ...more